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La famiglia Ruggiero
Since 1910 the Ruggiero family from Sarno (SA) have been direct growers of the San Marzano DOP tomato, a tomato famous all over the world.
DANICOOP, Società Cooperativa Agricola, was born in Sarno, in the province of Salerno, in 1991 thanks to the will and tenacity of farmers who feel the need to combine their knowledge and skills of cultivating San Marzano tomato following the experiences handed down for four generations. The Ruggiero family of which Edoardo Angelo, his wife Anna Maria, and his sons Pasquale, Paolo and Danilo have handed down their love for the San tomato Marzano Dop since 1910. span>
DANICOOP now has 60 members and with a total area of about 200 hectares, which includes among its main activities the cultivation, processing and marketing of San Marzano DOP tomatoes.
Adheres to the Slow Food Presidium with regard to the San Marzano tomato and is registered in the register of Educational Farms of the Campania Region and the Coldiretti of Salerno.
DANICOOP carefully follows the entire production process of the San Marzano tomato and all other productions, provides the seedlings to the producer members and provides them with agronomic technical assistance during transplantation, from the growth of the seedlings to the harvesting of the product.
Behind each can of San Marzano tomatoes marketed by DANICOOP, there is a “supply chain” made up of farmers, technicians and controls on raw materials, who bring the best of our land into the homes of consumers.
THE REAL San Marzano DOP
The protected designation of origin exclusively designates the “peeled” product coming from the processing of fruits belonging to the San Marzano ecotype and improved lines of it.
The product released for consumption must have very specific characteristics: uniform red color with a / b color ratio of not less than 2.2; elongated and parallelepiped shape, with length from 60 to 80 millimeters; absence of foreign tastes and odors; drained weight not less than 65% of the net weight; refractometric residue not less than 4%; pH between 4.2 and 4.5.
The addition of salt (max 3% of the pn), basil leaves, semi-concentrated tomato juice (but exclusively from San Marzano) is allowed. p>
The cultivation technique of the fresh product involves the vertical farming of plants with the use of supports, thus respecting the centuries-old tradition, even if, due to the high number of hours of labor required, this technique affects heavily on production costs.
PROCESSING AND TRACEABILITY
Traceability means the possibility of having a documentary trace of the entire production chain, starting from the tomato seedlings up to the goods that are on the sales shelves in order to trace the origin of the tomato up to the field of producing farm.
Traceability is therefore a guarantee of food safety and transparency for the consumer.
It can only be implemented through complete monitoring of tomato production, from the cultivation of the seedlings until they arrive on the sales counters.
DANICOOP implements traceability by meticulously following the entire tomato production process
Sale at km0
Since 2007, DANIcoop has opened its km0 shop within the cooperative.
What is the principle of the km0 shop? The selling prices inside the shop are slightly higher than the original ones, since the products are conferred directly by the producer members. In this way, you avoid those numerous intermediate steps that dramatically increase the final price of fruit and vegetables.
Among the products in our km0 shop, in addition to fruit, vegetables and seasonal vegetables, there are wines of social cooperatives, high quality oils, pasta from the best pasta factories in Campania. In addition, on the shelves there are all the products of the Gustarosso line.