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Discover Sarno, its farmers, and the heart of rural Campania

Gustarosso Food Travel experiences are designed for those who want to explore the agricultural world of the Agro Sarnese-Nocerino area up close — with a special focus on the San Marzano DOP tomato supply chain

The journey starts in Sarno, a town in southern Italy rich in history, nature, and farming traditions. From here, you’ll dive into fields, biodiversity, timeless flavors, and landscapes that will surprise you.
What’s included in a Food Travel experience
Visit to the fields and meet the farmers
You’ll see how the famous San Marzano tomato is grown: from planting the seedlings by hand to harvesting the fruit — if you visit during the summer season. During the tour, you’ll have the chance to:
  • meet the farmers behind Gustarosso,
  • learn about traditional, sustainable farming methods,
  • get to know local seasonal crops like friarielli (turnip greens), escaroles, and others.
Local food experiences
This isn’t just a field trip — it’s a deep dive into flavor. We organize:
  • tastings and countryside lunches with seasonal produce,
  • traditional cooking demonstrations,
  • visits with small local producers and food artisans.
You’ll taste dishes from the local peasant tradition and discover how raw ingredients are turned into unforgettable meals
Exploring the region
The Agro Sarnese-Nocerino area is dotted with historic villages, rolling hills, citrus groves, and scenic views.
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Who it’s for

  • Food lovers who want to understand where their ingredients really come from.
  • Professionals in food, hospitality, and agriculture.
  • Travelers looking for an authentic, hands-on experience, far from the usual tourist paths.
  • Schools, families, organized groups, or simply the curious.

Fully customizable experiences

Every Food Travel experience can be tailored to your needs: choose from a half-day visit, a full-day tour, or multi-day packages. Activities can be focused on agriculture, food, local culture — or all of the above. All activities are available by reservation only. This allows us to offer you a meaningful, authentic experience while respecting the rhythm of the land and the people who work it.

Book your trip into the land of the San Marzano Tomato

To get more information, build your own itinerary, or book a visit: travel@gustarosso.it
Come discover Sarno, its land, and the people who keep the flavor of this region alive — one tomato at a time.
With Gustarosso, your journey starts in the field and ends on your plate.