Piantalo! is more than an event — it’s a symbolic act that starts a cycle. It’s the moment when the community comes together to plant San Marzano tomato seedlings, right in the heart of the Sarno Valley.

After the success of the Pomodoro San Marzano Day, which celebrates the harvest, Piantalo! tells the beginning of the story: transplanting, the first contact with the soil, when everything begins.

We want to involve schools, families, and visitors in an authentic, educational experience deeply rooted in our farming culture.

Why is it important?

• Because it connects us to our roots.
• Because it teaches respect for the land and those who work it.
• Because it builds awareness, especially in the younger generations, and remember us the great power not only in agriculture, but also in tourism and marketing development of our land.

When and where

• Date: May 13, 2025
• Location: Orti della Musica, Sarno (SA)
• Time: 9:30 AM – 1:30 PM

Gustarosso Food Travel experiences are designed for those who want to explore the agricultural world of the Agro Sarnese-Nocerino area up close — with a special focus on the San Marzano DOP tomato supply chain

The journey starts in Sarno, a town in southern Italy rich in history, nature, and farming traditions. From here, you’ll dive into fields, biodiversity, timeless flavors, and landscapes that will surprise you.

What’s included in a Food Travel experience

Visit to the fields and meet the farmers
You’ll see how the famous San Marzano tomato is grown: from planting the seedlings by hand to harvesting the fruit — if you visit during the summer season. During the tour, you’ll have the chance to:

• meet the farmers behind Gustarosso,
• learn about traditional, sustainable farming methods,
• get to know local seasonal crops like friarielli (turnip greens), escaroles, and others.

Local food experiences

This isn’t just a field trip — it’s a deep dive into flavor. We organize:

• tastings and countryside lunches with seasonal produce,
• traditional cooking demonstrations,
• visits with small local producers and food artisans.

You’ll taste dishes from the local peasant tradition and discover how raw ingredients are turned into unforgettable meals

Exploring the region

The Agro Sarnese-Nocerino area is dotted with historic villages, rolling hills, citrus groves, and scenic views.

Our Km0 shop is the beating heart of Danicoop's philosophy: our mission is to enhance the quality, freshness and authenticity of local products and beyond.

Located inside the cooperative, this shop is a unique attraction for both locals and the tourists we host. Here, in fact, it is possible to buy truly km0 products, from producer to consumer.


In addition to Gustarosso-branded delicacies, the shop offers a careful selection of local delicacies, rare vegetables and a selection of excellences from the best micro food enterprises from all over Italy. Each product you find on the shelves tells a story made of tradition, passion and territory.


Our Km0 shop is an opportunity to rediscover the genuine flavor of the earth, support small agricultural and gastronomic realities in general, and taste the best that Campania and Italy have to offer, with the certainty of a controlled origin of the highest quality.

Gustarosso Rooms offer a stay experience that allows you to fully immerse yourself in the agricultural life of Campania. These rooms, located in the fertile lands of Sarno, are designed to offer an authentic and unforgettable experience for those who wish to experience the area in a different way.

Each room is furnished with care, with natural materials and decorations that recall the local culture, to create a warm and welcoming atmosphere. But the real value of the Gustarosso Rooms is the experience they offer: guests have the opportunity to participate in the life of the cooperative, taking part in the tomato harvest, witnessing the processing and discovering the secrets of the San Marzano Pomodoro DOP. During their stay, they can enjoy dishes prepared with fresh, local ingredients, explore the fields, and learn firsthand about the farmers' work.

The Gustarosso Rooms are not just a place to sleep, but a starting point for a journey to discover the traditions, flavors and values of the land of Campania. This experience allows guests to rediscover contact with nature and the pleasure of a simple but meaningful life.

Facility name: GUSTAROSSO S.R.L
CIR: 15065135EXT0004
CIN: IT065135B45JIIUQ6W
Applicant tax code: RGGDLL88R18F912E
Istat code region: 15
Istat code province: 065
Istat code municipality: 135
Istat code category: B4

Orti della Musica (literally, “Gardens of Music”) is an innovative and unique project located in the naturalistic part of the city of Sarno, just a few kilometers from the cooperative and the San Marzano tomato fields.

Imagine a place where nature and music come together to create a perfect harmony. Here, each plant grows accompanied by musical notes that promote its well-being and growth. This “natural harmonic park” is not just a growing space, but a true outdoor laboratory where the effect of music on crops and human well-being is explored. The Music Gardens embody Gustarosso 's philosophy : respect for nature, enhancement of the land and attention to people's well-being. During the visit, participants can walk among the rows of plants and vegetables, listening to live concerts and participating in cultural events that transform this space into a place for meeting and reflection. The idea behind the Gardens is to create a deep connection between the land, people and culture, showing that agriculture is not only a productive activity, but also an experience of beauty and sharing.

Pomodoro San Marzano Day is an annual event that celebrates the history, culture and importance of the San Marzano Tomato PDO, one of the most beloved Made in Italy delicacies . Every year, at the San Marzano DOP Gardens in Sarno, this event is held to bring together farmers, star chefs, master pizza makers and quality food enthusiasts. The goal of the event is to highlight the work of farmers, raise awareness of the process of growing and processing tomatoes, and raise awareness of the importance of protecting agricultural traditions.

During Pomodoro San Marzano Day, visitors can take part in tastings, showcooking and guided tours of the fields to discover firsthand the passion and dedication behind each product. The event is also an important educational opportunity, with workshops for children and adults teaching sustainable growing techniques and the importance of biodiversity.

Pomodoro San Marzano Day is a tribute to work and tradition, a time of celebration and sharing that aims to strengthen the bond between the land and those who live it, promoting the values of sustainability and quality. This event is a celebration of authenticity and Italian agricultural culture, an opportunity to educate new generations and to look optimistically at the future of Italian agriculture.

Pomodoriais a unique place created to celebrate the history, culture and flavor of tomatoes, one of the most recognized excellences of Italian cuisine. Located in the heart of Campania, this space represents a complete journey into the world of San Marzano Tomato DOP, from its cultivation to its culinary transformation.

Here, visitors can enjoy a unique and engaging experience, discovering firsthand the work of farmers and the importance of the tradition passed down through generations. Pomodoria is more than just a tasting room: it is a learning center where people learn the value of the land and manual labor through workshops and educational tours.

Tastings are accompanied by stories about the history of tomatoes, explanations of growing techniques, and hands-on demonstrations of processing the product. This space is designed to engage all the senses, with authentic flavors, scents of the earth and a welcoming atmosphere that combines a passion for the land and cooking.