Piantalo! is more than an event — it’s a symbolic act that starts a cycle. It’s the moment when the community comes together to plant San Marzano tomato seedlings, right in the heart of the Sarno Valley.

After the success of the Pomodoro San Marzano Day, which celebrates the harvest, Piantalo! tells the beginning of the story: transplanting, the first contact with the soil, when everything begins.

We want to involve schools, families, and visitors in an authentic, educational experience deeply rooted in our farming culture.

Why is it important?

• Because it connects us to our roots.
• Because it teaches respect for the land and those who work it.
• Because it builds awareness, especially in the younger generations, and remember us the great power not only in agriculture, but also in tourism and marketing development of our land.

When and where

• Date: May 13, 2025
• Location: Orti della Musica, Sarno (SA)
• Time: 9:30 AM – 1:30 PM

Gustarosso Food Travel experiences are designed for those who want to explore the agricultural world of the Agro Sarnese-Nocerino area up close — with a special focus on the San Marzano DOP tomato supply chain

The journey starts in Sarno, a town in southern Italy rich in history, nature, and farming traditions. From here, you’ll dive into fields, biodiversity, timeless flavors, and landscapes that will surprise you.

What’s included in a Food Travel experience

Visit to the fields and meet the farmers
You’ll see how the famous San Marzano tomato is grown: from planting the seedlings by hand to harvesting the fruit — if you visit during the summer season. During the tour, you’ll have the chance to:

• meet the farmers behind Gustarosso,
• learn about traditional, sustainable farming methods,
• get to know local seasonal crops like friarielli (turnip greens), escaroles, and others.

Local food experiences

This isn’t just a field trip — it’s a deep dive into flavor. We organize:

• tastings and countryside lunches with seasonal produce,
• traditional cooking demonstrations,
• visits with small local producers and food artisans.

You’ll taste dishes from the local peasant tradition and discover how raw ingredients are turned into unforgettable meals

Exploring the region

The Agro Sarnese-Nocerino area is dotted with historic villages, rolling hills, citrus groves, and scenic views.

Pomodoro San Marzano Day is an annual event that celebrates the history, culture and importance of the San Marzano Tomato PDO, one of the most beloved Made in Italy delicacies . Every year, at the San Marzano DOP Gardens in Sarno, this event is held to bring together farmers, star chefs, master pizza makers and quality food enthusiasts. The goal of the event is to highlight the work of farmers, raise awareness of the process of growing and processing tomatoes, and raise awareness of the importance of protecting agricultural traditions.

During Pomodoro San Marzano Day, visitors can take part in tastings, showcooking and guided tours of the fields to discover firsthand the passion and dedication behind each product. The event is also an important educational opportunity, with workshops for children and adults teaching sustainable growing techniques and the importance of biodiversity.

Pomodoro San Marzano Day is a tribute to work and tradition, a time of celebration and sharing that aims to strengthen the bond between the land and those who live it, promoting the values of sustainability and quality. This event is a celebration of authenticity and Italian agricultural culture, an opportunity to educate new generations and to look optimistically at the future of Italian agriculture.